The aerial survey industry is an exciting place to be as the data our industry provides looks to play a fundamental role in combating climate change in areas such as flood mapping, carbon reduction and the development of smart cities and autonomous vehicles. Aerial survey data will be key to planning, tracking, monitoring and analysing the impact of climate change, the success of preventative initiatives and, importantly, will play a part in informing decision and policy makers.
We are looking to appoint a freelance marketing communications professional to build awareness of EAASI and the work of its members, to the European Parliament, policy makers and media.
The successful candidate will own, develop and manage our external communications via a variety of channels (both traditional and digital), whether to the media, our industry or key external stakeholders, including EU agencies and officials, members and bodies.
We are looking for an individual with knowledge of the geospatial and aerial survey industry and contacts with media and the European Institutions to raise the profile of the industry and the benefits it can provide, particularly in the areas of climate change and smart cities.
Responsibilities will include:
Develop and implement a cohesive marketing and communications plan to promote EAASI and the benefits of the products and services of its members.
Develop external messaging and write and edit marketing and PR materials, including press releases, blogs and social media content.
Co-ordinate, edit and upload social media and website content to drive engagement and raise awareness of EAASI and the benefits and applications of aerial survey data.
Generate an events calendar by identifying the relevant events the Board members. should be attending and submit speaker abstracts to raise the Group and Industry’s profile.
Ensure consistent branding is used to maintain and build our reputation.
Proven experience (minimum of 3 years) in marketing and/or communications or PR role.
Experience of disseminating campaigns and messaging across several communications channels but in particular digital (web and social media).
Experience of identifying relevant interesting stories or themes and using these to create news stories/blogs/case studies.
A high standard of written English with the ability to adapt writing style for appropriate communications channel.
A confident communicator – both written and verbal.
A self-motivated individual – this is a standalone role and while the Board of EAASI will offer support, we are looking for an individual who is motivated to develop and implement the plan and perform at a senior level.
Existing contact and network at an EU Institutions level and within Member States.
A second European language would be advantageous.
You can apply by sending a covering letter and your CV to firstname.lastname@example.org. Applications will close on Thursday 31st March, 2022. Shortlisted applicants will be asked to submit a proposal of how they would approach the role, including methodology and costs. We will also require examples of previous work.